Do
- Furnish the property to the DET (formerly DTCM) furnishing standards, keep it in good order and all appliances operational.
- Make the property available for at least 90 calendar days per year.
- Keep the supplies, linen and towels listed in the schedule we provide topped up.
- Pay building service charges on time, so guests retain uninterrupted access to the property and shared facilities such as the pool and gym.
- Pay utility charges on time.
- Respond to our team when we escalate a maintenance issue or other decision that needs your approval.
What a holiday home is
Under DET (formerly DTCM) rules, a holiday home is any furnished residence located on the Dubai mainland or in a freezone — from a studio to a multi-bedroom villa — that is rented out to guests in accordance with the terms and criteria of the licensed Activity.
That classification is a licensing status, not a description of your furniture. Your unit only becomes a holiday home once DET (formerly DTCM) issues a Permit for it under an operator's License. Until that Permit exists, the unit cannot legally be let on a short-term basis, and no listing can go live.
Who holds what
You remain the owner of the asset. Deluxe Holiday Homes holds the License and applies for the Permit on your unit, and has been a licensed operator since 2015. The lease relationship with the guest is a Holiday Home Lease Contract concluded between us, as the licensed Establishment, and the guest — not between you and the guest.
Key terms used across this hub
| Term | Meaning |
| Activity | Engaging, on a regular and ongoing basis, in leasing out holiday homes, or taking lease of holiday homes for the purpose of subletting them to guests. |
| Decree | Decree No. 41 of 2013 Regulating the Activity of Leasing out Holiday Homes in the Emirate of Dubai. |
| Regulation | Administrative Decision No. 1 of 2020 issuing the executive regulations of Decree No. 41 of 2013. |
| DET (formerly DTCM) | The Dubai government department that regulates and licenses the Activity; formerly the Department of Tourism and Commerce Marketing. |
| DED | The Department of Economic Development in Dubai. |
| Emirate | The Emirate of Dubai. |
| State | The State of the United Arab Emirates. |
| Units | Real property units. |
| Holiday Homes | Furnished units designated for conducting the Activity in accordance with the stipulated conditions and criteria. |
| Establishment | A corporation or company licensed to conduct the Activity in the Emirate. |
| Licensee | An individual or Establishment licensed to conduct the Activity in the Emirate. |
| License | A document issued by DET (formerly DTCM) authorising a Licensee to conduct the Activity in the Emirate, after verifying that all conditions and requirements of the Regulation are met. |
| Initial Approval | The initial approval issued by DET (formerly DTCM) to a License applicant, enabling him to complete the License application procedures. |
| Permit | A document issued by DET (formerly DTCM) approving a furnished unit to be designated as a holiday home, after verifying all conditions and requirements are met. |
| Guest | A natural person who stays in the holiday home in return for payment, with the intention of using it as overnight accommodation. |
| Holiday Home Lease Contract | An agreement between an Establishment and a guest setting out the rights and obligations of both parties, in accordance with the Decree, the Regulation and the DET (formerly DTCM) guide. |
What we manage
- Single apartments
- Single luxury villas
- Townhouses
- Villa complexes and gated communities
- Boutique buildings
- High-rise towers and multi-floor portfolios
- Corporate and business accommodation portfolios
- Hotels and resorts
- Prime location properties
- Portfolios held by real estate developers, institutional investors and funds, family offices and private investors, REITs, and vacation home investors
Scope of the management service
The service is end-to-end. You are not asked to handle listings, guests, payments or regulatory filings at any point.
| Area | What we do |
| Listing and marketing | Build and maintain the listing across local and global accommodation platforms, corporate booking platforms and our own website, plus a dedicated page for your individual property with photos, description, pricing and availability. We cover the listing fees. |
| Photography | Professional photography, 360 virtual tours and video content shot at your property. |
| Interior design | Optional design input to lift booking rates — properties styled by our designers see a 12% uplift in booking rate. |
| Setup and onboarding | Initial property visit, rental income projection, and a DET (formerly DTCM)-ready setup. |
| Pricing | Dynamic pricing tools, with revenue and occupancy tracked and rates optimised year-round. |
| Inquiries and bookings | Guest inquiries answered and reservations confirmed 7 days a week. |
| Guest vetting | Screening of guests before arrival, including a phone call, to confirm they fit the target profile. |
| Check-in and check-out | Attended in person by our team, with inventory and condition checks. |
| Guest support | 24/7 assistance to guests throughout the stay. |
| Housekeeping | Round-the-clock housekeeping between and during stays. |
| Maintenance | Skilled technicians for routine maintenance and repairs at discounted rates, with no markup on invoices. |
| Inspections | Routine checks of the unit, appliances and safety equipment to catch issues early. |
| Compliance | All paperwork, guest documentation and government fees and taxes collected and submitted to DET (formerly DTCM), and licences kept current. |
| Owner services | Direct access to our team by phone or email for any question about your property. |
| Reporting and payouts | Live performance data in the Owner's Portal and a monthly payout. |
How we get your property live
- Property check — we inspect the unit and confirm it meets our standards and DET (formerly DTCM) requirements.
- Revenue insights — we estimate potential earnings from current market data and give you a personalised forecast.
- Contract — you sign the management agreement.
- Design and onboarding — interior improvements and preparation, if needed.
- Photos, listing and pricing — professional shoot, listing built across platforms, rates set.
- Reservations — we take and manage bookings across every channel to maximise occupancy.
- Guest support — attended check-ins and 24/7 assistance during stays.
- Portals and payouts — you track performance in the Owner's Portal and receive monthly payouts.
Registered holiday homes are typically ready to be marketed within a few days of the shoot and blueprint.
What we need from you
If your property is missing items on the DET (formerly DTCM) furnishing list, our team can furnish it or source the missing pieces. Call +971 (4) 392-0202 or email info@deluxehomes.com for a free consultation.
Safety and insurance requirements
- Every home must carry a fire extinguisher, a first aid kit and the other safety equipment required by the DET (formerly DTCM) furnishing list.
- Third-party (public liability) insurance is obtained before the property is rented out.
Protecting the asset during stays
Damage is controlled by a chain of processes rather than a single measure: guest vetting before arrival, security deposits, insurance, physical and photographic inventories, and personal check-in and check-out for every guest. Adults aged 18 and over may stay without an accompanying adult; minors are welcome when accompanied.
Security deposits are collected from guests before check-in and released after the property has been inspected for damage at check-out.
Maintenance issues during a stay
We resolve around 90% of issues that arise without needing to contact you at all. Anything more significant, or anything requiring specialist knowledge of your home, comes to you with a recommended solution before we act.
We recommend holding an annual maintenance contract (AMC) with a trusted home repair company. It keeps costs predictable across the year and avoids unexpected invoices while you are away.
Owner's Portal and payouts
The Deluxe Holiday Homes™ Owner's Portal is updated daily and is your single source of truth on the property.
- Past, current and future bookings, plus a live calendar and vacancy view
- Revenue, expenses and profit, with financial transaction detail
- Payout history and utility payment history
- Guest reviews and performance statistics on a personalised dashboard
- Owner's Stay bookings, made directly in the portal
An Owner's Stay is charged a cleaning fee. The current amount is shown in the Owner's Portal and is kept up to date there.
Payouts are made on the 15th of each month, or the next working day if the 15th falls on a non-working day, covering the previous month's income and expenses.
What the service costs
There are no listing fees and nothing to pay upfront. We charge a competitive commission on the bookings we generate, covering the A-to-Z service above; the rate depends on the length of your contract and other factors. A full-service management programme for long-term rentals is also available. For a quote, call +971 (4) 392-0202 or email info@deluxehomes.com.
Track record
- Licensed holiday home operator since 2015, fully DET (formerly DTCM)-certified
- 680+ high-performing properties under management
- 85%+ occupancy year-round across managed properties
- 132K+ guest reviews
- International Travel Awards 2025 and World Travel Awards 2025: Middle East's Best Holiday Homes Management Company, Best Holiday Homes Rental Company in the UAE, and Dubai's Leading Short-Term Rental Management Company
Contact
Phone and WhatsApp: +971 (4) 392-0202. Email: info@deluxehomes.com. In an emergency, contact the local emergency services first, then notify us.