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The Deluxe Strategic Partner Programme

Who the Deluxe Holiday Homes Strategic Partner Programme is for — travel agencies, concierge services, travel and corporate partners, and real estate brokers — and the commercial terms, eligibility and onboarding steps for each partner type.

PartnersUpdated 25 October 20263 min read

Do

  • Submit referrals through the registration process and portal so they are attributed to you correctly.
  • Keep your bank and contact details current in the portal.
  • Raise any commission query against the portal record.

Don’t

  • Do not represent Deluxe Holiday Homes, our rates or our terms beyond what your partnership agreement permits.
  • Do not submit a referral for a property or owner already under management or already introduced by another partner.
  • Do not quote guests terms that conflict with the booking channel they are actually booking through.

Deluxe Holiday Homes is a DET (formerly DTCM) licensed holiday homes operator managing short-term rental apartments across Dubai. The Strategic Partner Programme is how we work with commercial counterparties who send us business — on either side of our operation: guests who need accommodation, or owners who need their property managed.

There is one programme, two referral streams, and a single partner portal behind both.

Who the programme is for

Partner typeWhat you referStream
Travel agenciesGuests and groups booking short-term staysGuest-side
Concierge servicesClients requiring serviced apartments in DubaiGuest-side
Travel partners (tour operators, DMCs, OTAs)Booking volume against our inventoryGuest-side
Corporate partnersStaff relocation, project teams, extended business staysGuest-side
Licensed real estate agents (RERA)Owners and properties for managementOwner-side
Real estate trusteesOwners and properties for managementOwner-side
Facility management companiesOwners and properties for managementOwner-side
Property developersUnits and portfolios for managementOwner-side

Owner-side: property referrals

If you introduce a property that we take under management, you earn recurring monthly income for the first year of that property's life with us.

TermDetail
Commission rate5% of rental income, excluding taxes
FrequencyMonthly
DurationFirst 12 months after the property is onboarded
BasisRental income generated by the referred property
  • Commission accrues per property, so a portfolio referral pays on each onboarded unit.
  • Referral history, commission status and upcoming payments are visible in the partner portal 24/7.
  • Payment is made to your UAE bank account.

Guest-side: booking partners

Travel agencies, concierge services, travel partners and corporate partners work with us on booking volume rather than property onboarding. You get access to our managed inventory, a named commercial contact, and the same portal visibility over your bookings.

Guest-side partners earn 10% of net accommodation revenue on commissionable (gross) bookings, excluding VAT and the Tourism Dirham, with the commission itself stated exclusive of VAT. Travel agencies and concierge services that invoice their own client work on net rates and add their own mark-up; corporate partners get a negotiated net corporate rate. Commission is paid monthly, within 30 days of a valid invoice.

Where a guest books through your channel, that booking is governed by your own cancellation and refund policy, not the Deluxe Holiday Homes website Refund Policy. Make sure your terms are clear to the guest at the point of sale — we will apply what your contract with us says.

Eligibility

For owner-side (property referral) partners:

How to join

  1. Confirm you meet the eligibility requirements for your partner type.
  2. Complete the New Partner Registration Form. Ask for it at partners@deluxehomes.com.
  3. Sign the non-disclosure agreement and partnership agreement, which are sent to you electronically.
  4. Receive your partner account credentials and log in to the partner portal.
  5. Start referring — properties, owners, or guests, depending on your stream.

The partner portal

Every registered partner gets portal access. It is the system of record for your side of the relationship.

Why partner with us

  • DET (formerly DTCM) licensed operator, so your clients and their properties sit inside a regulated framework.
  • Established Dubai short-term rental portfolio with housekeeping and concierge service standards.
  • Transparent, portal-based reporting on every referral and payment.

Contact

ChannelDetail
Phone / WhatsApp+971 (4) 392-0202
Emailpartners@deluxehomes.com
OfficeOffice 701, Code Business Tower, Al Barsha 1, Dubai, UAE

In an emergency, contact local emergency services first.

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