Do
- Sell only units we have confirmed to you as currently permitted and available.
- Route every booking through the confirmation channel agreed with us, so the stay exists in our system and can be registered.
- Tell us immediately if a client asks you to arrange a stay outside our booking process.
- Use the unit description, photography, capacity and amenity list exactly as supplied by us.
- Describe the property as a licensed holiday home, not as a hotel, hotel apartment, serviced apartment or private residential lease.
- Display the permit number on any listing or advertisement where the regulator or the sales channel requires it — ask us for the number of the specific unit, and use only that number.
- Update or withdraw your listing within 24 hours of us telling you a unit is no longer available.
- Prepare your client for identity verification at check-in and for the online self-identification step if we have flagged the booking as self check-in.
- Pass on to your client that documents must be produced for every adult occupant, not only the payer or the booker.
- Handle guest identification documents securely and share them with us only through the channel we have agreed.
- State clearly in your quotation whether Tourism Dirham is included or payable on arrival, using the position we have confirmed for your rate type.
- Tell your client the levy is mandatory and payable regardless of the booking channel.
- Come back to us in writing if a client disputes the levy — do not settle it yourself and do not waive it.
- Brief your clients that identification may be requested at the building, and that access can be refused without it.
- Cooperate with any information request we make in connection with an inspection or audit of a booking you placed.
- Keep your own records of the bookings you passed to us for 5 years, as UAE tax law requires, but delete guest identity data within 30 days of check-out unless the law requires longer.
- Tell the owner that short-term letting requires a DET (formerly DTCM) permit and that the property must be eligible under its building's and developer's rules.
- Warn the owner that no marketing, listing or booking can start before the permit is in place.
- Collect and forward the owner documentation we request at onboarding: the owner's passport or UAE ID (for a company: a partner's ID plus the trade licence or articles of association and proof of the signatory's authority); the Title Deed and the owner's authorisation on the DET form — or, with no Title Deed, the SPA plus a payment-completion certificate or a developer letter confirming no title deed, no outstanding dues and residential use; and a DEWA bill for the unit at least three months old in the owner's or licensee's name. Tenants add the landlord's written sub-letting approval, the tenancy contract and the Ejari.
Don’t
- Do not sub-let, re-let or assign a confirmed booking to a different party without telling us and having the booking amended.
- Do not accept payment for a stay we have not confirmed.
- Do not present yourself, in writing or verbally, as the operator, licensee or permit holder of the property.
- Do not place a guest in a unit that we have withdrawn, or that we have told you is pending permit renewal.
- Do not publish a permit number against a unit it was not issued for.
- Do not advertise a unit as available for long-term residential tenancy, staff accommodation or any use outside short-term holiday letting.
- Do not advertise capacity, bed configuration or amenities that differ from what we supplied.
- Do not use our photography, brand or permit details to advertise inventory that is not ours.
- Do not send us a booking with a placeholder or company name in place of the lead guest's real name.
- Do not add occupants on arrival without telling us.
- Do not retain or reuse guest identification documents for any purpose other than completing the booking with us.
- Do not market our units for events, brand shoots, launches or group functions.
- Do not confirm a booking for more guests than the published maximum on the assumption we will make an exception.
- Do not promise pets, extra beds or early access as part of your offer — put the request to us in writing and wait for our written confirmation.
- Do not describe the Tourism Dirham as an optional fee, a deposit, or a Deluxe Holiday Homes charge.
- Do not absorb, rebate or discount the levy in your own pricing without a written agreement from us.
- Do not omit it from your quotation where it is payable on arrival — a surprise on check-in day becomes a complaint against the property.
- Do not promise an owner a permit approval, an approval date or a go-live date.
- Do not list an owner's unit on any platform yourself while it is under discussion with us.
- Do not quote income, occupancy or payout figures on our behalf.
Every unit we operate in Dubai is let under a holiday home permit issued by the Department of Economy and Tourism, DET (formerly DTCM). The permit is the legal basis for short-term letting. It carries conditions on how the unit is advertised, who may occupy it, how guests are registered and what levies are collected. Those conditions do not stop at our door: when you advertise, quote, resell or refer one of our units, you are operating inside the same regulatory perimeter and this policy is what we hold you to.
Who this applies to
- Travel agencies and tour operators selling our inventory
- Concierge and lifestyle services placing guests with us
- Corporate partners booking for staff, contractors or visitors
- Real-estate brokers referring owners and landlords to us
It applies whether you contract with us directly, book through a channel manager or OTA connection, or simply send an enquiry by email or WhatsApp.
The permit stays with us
Deluxe Holiday Homes is the permit holder and the operator of record with DET (formerly DTCM). You are never the operator. You cannot hold, transfer, share or sub-licence a permit, and you cannot place a guest in one of our units outside a booking we have confirmed.
How units may be advertised
DET (formerly DTCM) regulates the way licensed holiday homes are described to the public. Misdescription is a compliance breach, not a marketing preference.
Guest registration
Every person occupying a licensed holiday home must be registered by the operator with DET (formerly DTCM). We cannot complete that registration without complete guest data, and we cannot hand over keys or access to an unregistered occupant. Partners are the source of that data for the bookings they place.
- At the time of booking, give us the lead guest's full name as it appears on their travel document, nationality, date of birth, contact number and email.
- Give us the total number of occupants, including children and infants, and the full name and date of birth of each additional occupant.
- Send the full name, nationality and passport number (for visitors) or Emirates ID number (for residents) of the lead guest and each additional adult occupant — never document images — at booking and no later than 48 hours before check-in. Each guest uploads their ID through our secure pre-arrival link and shows the original at check-in.
- Confirm the arrival flight or expected arrival time and the departure date.
- Tell us at once if any of the above changes, including a change of lead guest or an extra occupant added after arrival.
Check-in is normally conducted in person by our Guest Relations Officer, who verifies the identity of the arriving guests against the documents provided. Self check-in is offered only in a limited number of properties and cases, and only where the guest has completed online self-identification in advance — an ID upload plus a liveness check. Neither route can be completed for a guest whose details we do not hold.
Occupancy rules
- Occupancy must not exceed the maximum number of guests stated for the unit. The stated maximum is a permit and building condition, not a comfort guideline.
- The minimum age to stay without an adult is 18. Guests under 18 are welcome when accompanied by an adult who is staying in the unit.
- The unit may be used for accommodation only. Parties, events, functions, commercial photography, filming and any form of business use on the premises are not permitted.
- Guests must observe the building's rules on noise, common areas, pool and gym access, parking and waste.
- Smoking is subject to the rules of the individual property and building; ask us for the position on a specific unit before you promise anything.
Tourism Dirham
Dubai levies the Tourism Dirham on stays in licensed accommodation, including holiday homes. It is a municipal levy, not part of our rate and not a service charge. As permit holder we are responsible for collecting it from the guest and remitting it to the authority.
| Point | Position |
| What it is | A per-bedroom, per-night levy on stays in licensed accommodation |
| Rate | AED 10 per bedroom per night, for every Deluxe Holiday Homes property in Dubai |
| Maximum period charged | The first 30 consecutive nights of a stay; nights 31 onwards are not charged |
| Who collects it | Deluxe Holiday Homes, as the licensed operator |
| When it is collected | From the guest at check-in, by us. It is never invoiced to the partner |
| Direct and partner bookings | Charged to the guest separately on arrival; it is not included in partner net rates |
Inspections and enforcement
DET (formerly DTCM) inspects licensed holiday homes and audits operator records, including guest registration data. Buildings and owners' associations run their own access and occupancy checks alongside this. Guests may be asked to produce identification by building security or by an inspector.
Real-estate brokers referring owners
If you refer landlords rather than guests, the same regulatory perimeter applies at the point of onboarding. A unit cannot be advertised or booked until the permit for it is issued to us.
If something goes wrong
- In an emergency — fire, medical, security or police — contact local emergency services first.
- Then contact us on +971 (4) 392-0202 by phone or WhatsApp, or email partners@deluxehomes.com, with the booking reference and the unit.
- Send any inspection notice, building complaint, authority contact or media enquiry relating to one of our units to us immediately and unanswered.
- Do not correspond with the regulator, the building management or an owners' association about one of our units on your own initiative.
Where this policy conflicts with something a colleague, a listing or an older document told you, this policy governs. Where it conflicts with the signed partner agreement, the agreement governs and you should raise the discrepancy with us in writing.